From chatbot to AI employee. Ten years, five shapes.
Jack and I started Rebotify in Melbourne in July 2016. Ten years this winter.
Read the full essayWriting
Field notes from building AI employees that survive contact with real work.
Short thinking from the Rebotify team on customer adoption, reliability and the practical shape of AI employees inside real businesses.
FIRST FIXTurn this idea into work Mia can clearSee case studies
Send the idea and the job it should remove.
Mia turns it into a clear first task.
EDITORIAL STANCE
“The useful questions are operational. What context does the employee need? Where should a human approve? What should fire before the customer notices?”
RECENT NOTES02 NOTES
PRIMER··7 MIN
What is AI, actually, in 2026.
Ten million search results say “machines that think.” Here is what AI actually does when you give it a job in your business.
Read the notePRIMER··6 MIN
How AI actually works in a business.
The textbook answer is tokens and weights. The useful answer is the loop: read, reason, act, check, retry.
Read the noteHIRE YOUR FIRST
Done reading? Talk to us about your first workflow.
Turn this idea into work Mia can clear
Send the idea and the job it should remove.
Mia turns it into a clear first task.